Special Mission Aircraft Global Market Scan and Opportunity Assessment


A division of a major prime contractor was struggling to grow its topline and looking to boost its five-year plan by pursuing adjacent areas in the Special Mission Aircraft market.

Beacon was asked to help determine the total market size, segment the market in order to prioritize opportunities, analyze and benchmark the competitive landscape, and then provide strategic recommendations to improve performance and growth.  Specific emphasis was placed on international opportunities due to DOD budget concerns.



The Beacon Group, leveraging its in-house primary research capability, contacted over 250 market participants from multiple geographies including Asia, Africa, and South America to identify opportunities and trends in the market.

Over the course of the engagement, Beacon determined the 10-year global market size and segmented the market by both mission area and geography.  Global opportunities were identified by both timing and size.  Additionally, using proprietary tools, Beacon force-ranked the global competitive landscape and highlighted potential gaps for our client to exploit, as well as areas of weakness that would need to be addressed in order to be successful.



Beacon provided our client with a strong understanding of a broad and nuanced market enabling creation of a more comprehensive and actionable business case.  The competitive analysis provided a clear picture of organizational areas that needed to be addressed in order to boost competitiveness, as well as opportunities to improve its brand in the market.  Specific recommendations included targets for potential partnerships to address new business models while also providing capabilities that weren't currently part of the client's organization.  Additionally, Beacon's recommendations enabled the client to put limited resources to work on targeted opportunities to help improve its topline growth.

Army Vehicle Modernization Capture Support




A major prime contractor in the defense industry had identified a significant opportunity for expanding its footprint in the ground-vehicle space. However, due to the upheaval in the DOD budget environment and recent cancellation of the FCS program, there were significant concerns over making additional investments.

Beacon was asked to provide an understanding of the specific ground-vehicle opportunity, including expected timing and an assessment of the competitive position of our client. Additionally, Beacon was asked to develop strategies for future positioning to maximize the amount of revenue achievable through this potential new program.



The Beacon Group, leveraging its market-based primary research capability, conducted over 100 interviews with customer, competitor, and partner sources to gather accurate and timely information for our client.

Beacon's research confirmed the path forward for the program through conversations with Army operational, requirements, procurement, and budget personnel. Beacon provided a detailed understanding of customer perceptions of our client's capabilities across a broad range of requirements, and within different influencing communities inside the customer organization. Additionally, conversations with a main competitor and potential sub-contractors for this program enhanced our client's understanding of its current position, and more importantly, enabled Beacon to recommend how our client could improve its position moving forward.



Beacon provided multiple specific recommendations for our client to take in order to maximize its probability of winning significant portions of the program. Specific recommendations included actions to encourage the customer to segment the opportunity based on mission. This would allow our client to maximize its strengths and marginalize the competition. Since Beacon utilizes an iterative process, recommendations were applicable and actionable, ensuring maximum value for the client.