Constricting Markets Strategic Framework (CMSF)

Developed in 2008 in response to the economic crisis, the Constricting Markets Strategic Framework outlines our multi-layered approach for companies to defend and grow in a declining economy. It has proven its worth over the past several years in client engagements.  Its novel approach is based on the premise that market actions are implicitly unpredictable in a market in flux, and savvy competitors fundamentally change their business models to respond accordingly.