Innovation Commercialization Framework


The challenge with innovation is the seductive allure of things that are new to business planners. Beacon's Innovation Commercialization framework is a pragmatic approach for those responsible for determining which innovative offerings to bring to market, allowing them to safely understand the market's reaction to as yet never seen products, services, and business models. Since over 50% of Beacon's work is focused on leading a new order of things, this is a unique approach that has been used in hundreds of engagements.