As vehicles begin to incorporate more software, compute, and network capabilities, the distinction between tech and automotive companies is blurring. This begs the question, how should tech companies successfully engage with automakers and consumers in the face of a new, rapidly evolving market environment? What growth opportunities exist for tech companies in the world of connected autonomous vehicles? This whitepaper seeks to paint a picture of what success in the automotive world looks like for tech firms in the years to come. It outlines the trends driving the development of the autonomous vehicle, typical stakeholder responses to the changing market dynamics, and strategies to navigate the space. Vendors should act quickly as the market’s key auto players (OEMs, suppliers) are rapidly locking in relationships that will define their smart car strategies for the next 5-10 years.